Nicholas Sena

Education

    Texas Christian University, Fort Worth, Texas

    Bachelor of Science, Strategic Communication, May 2015

    Bachelor of Arts, Religion, May 2015

    AAF's Most Promising Multicultural Student 2015 

 

Relevant Experience

Associate, Digital Investment/Media Planning, Current

Initiative, Los Angeles, CA

• Assisted media planning duties for healthcare, grocery, and vehicle clients. 

 

Associate Digital Media Planner, May 2015 - August 2015

Razorfish, Seattle, WA

• Assisted developing display, search, and social marketing efforts optimized for desktop, mobile, and tablets

• Communicated closely with media publishers and sent RFPs, BAs, IOs, and RIOs

• Analysed and optimized campaigns for remarketing, look-a-like, and preferred audiences to reach desired KPIs

• Researched and reported on media trends, innovations, and market changes

 

Media Planner, January 2015 - May 2015

National Student Advertising Competition

• Developed a media campaign and tactics for Pizza Hut account

• Conducted primary and secondary research of targeted individuals

• Placed 4th and won district's first Spirit Award 

 

Channel Planner/Photographer, August 2014 – December 2014

Roxo Student-Driven Strategic Communication Agency, Fort Worth, Texas

• Managed media campaigns for Easter Seals of North Texas and Alcon

• Researched various media options for internal and external target markets

• Took colleagues’ headshots for website and various agency tour photos for social media use

 

Marketing Intern, May 2013 – December 2013

Na’atik Language and Cultural Institute, Felipe Carrillo Puerto, Quintana Roo, Mexico

• Create and implement social media strategies using Facebook, Twitter, YouTube, and Blogger

• Generate ideas for fundraising including websites, videos, and social media

• Research study abroad programs, attractions near the Yucatan, and websites for advertisement

• Brainstorm website improvements and collaborate with the website designer and marketing coordinator to implement changes

 

Freelance Blog Writer, December 2013 - May 2014

Online Performance Marketing, Dallas, Texas

• Research diverse topics according to individual client and their needs

• Compose unique articles aimed to focus on target audience attributes

• Edit and revise all written material

 

Vice President-Advertising, January 2012 - May 2013

Falling Whistles Circle, Texas Christian University, Fort Worth, Texas

• Produced advertisements to market group activities to students

• Recruited 15+ new members through public relation strategy

• Attend bi-monthly meetings with a group of 10 to 20 peers

 

Leadership Experience

Resident Hall Representative, August 2011 - May 2013

Department of Housing and Resident Life, Texas Christian University, Fort Worth, Texas

• Created, organized, and planned hall/campus events to build community among hall

• Delegated hall at campus wide General Assembly

• Communicated with entire hall about their living experiences

 

Mentor for College Student for a Day, August 2011 – May 2013

Student YMCA, Texas Christian University, Fort Worth, Texas

• Guided high school students in pursuit of college education around campus

• Educated them on college life, experiences, and learning

• Communicated regularly and develop connections with each other

 

Member, August 2012 – May 2013

National Society of Collegiate Scholars, Texas Christian University, Fort Worth, Texas

• Established connections with other recognized members

• Maintained high grade point average and received recognition

 

Other Work Experience

Phonathon Caller, October 2013 – Present

TCU Calling All Frogs, Fort Worth, Texas

• Called alumni and parents to update records, to build rapport, and to acquire monetary gifts

• Raised over $15,000 personally for the university’s annual fund as of 10/1/14

    

Intern, March 2011 – May 2011

Community Support Services for the Deaf, Baltimore, Maryland

• Communicated with deaf clients using American Sign Language on a daily basis

• Assisted disabled client in household activities and errands

• Filed paperwork documenting activities done with client

 

Volunteer Experience

 

 

Our Daily Bread	Rockburn Park Concession Stand
Our Lady of Perpetual Help Nursery	Vacation Bible School

 

 

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